A few quotes we’ve found inspiring

Continuous Delivery

“Life is too short to spend our weekends in server rooms deploying applications.”

From the Book : Continuous Delivery. Reliable Software Releases through Build, Test, and Deployment Automation. by Jez Humble and David Farley. 2010.

“Continuous delivery for the sake of continuous delivery is not enough if you want your organization to succeed, however. It must be done with an eye to organizational goals such as profitability, productivity, and customer satisfaction.”

— Accelerate: State of DevOps 2019

Continuous Improvement

“It matters more that you take a step than what that first step is”

— Mike Rother – Toyota Kata

“The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company.”

— Masaaki Imai

“On the Theory of Constraints, any improvements made anywhere besides the bottleneck are an illusion.”

— The Phoenix Project

“The essence of [the Toyota system] is that each individual employee is given the opportunity to find problems in his own way of working, to solve them and to make improvements.”

— Toyota, CEO

“If someone claims certainty about the steps that will be implemented to reach a desired destination, that should be a red flag to us.”

— Mike Rother, Toyota Kata

“One must standardize, and thus stabilize the process, before continuous improvement can be made.”

— Masaaki Imai

Continuous Learning

“Learn continually. There’s always “one more thing” to learn.”

— Steve Jobs

“Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.”

— Barry O’Reilly

“The only sustainable competitive advantage is an organization’s ability to learn and adapt faster than the competition.”

— Mark Schwartz, A Seat at the Table

Customer Value

“The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.”

— Peter Drucker


“If you can’t measure it, you can’t improve it.”

— Peter Drucker


“Copying practices without understanding the underlying principles have a long history of mediocre results.”

– Mary and Tom Poppendieck


“You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.”

— Alvin Toffler

“For us, it (the vision) serves as a direction giver, and we do not spend any time discussing whether or not it is achievable. We do spend a lot of effort trying to move closer to it.”

— Mike Rother, Toyota Kata

Value Streams

“If you can’t describe what you’re doing as a value stream, you don’t know what you’re doing”

– Karen Martin and Mike Osterling

“We will no longer have a divided conversation between agile, DevOps and project teams.
It will be a product-centric value stream conversation with a singular focus on customer value.”

— Gartner, Predicts 2020

Picture by Cindy Liu on Unsplash

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